Hospital Marketing in 2027 Starts With the Outpatient Map, Not the Brand Campaign

Outpatient volume is forecast to grow 20 percent over ten years. Why a hospital’s 2027 media plan should start with each outpatient site’s trade area.

Outpatient volume is forecast to grow 20 percent over ten years. Why a hospital’s 2027 media plan should start with each outpatient site’s trade area.