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Day: November 5, 2026

Hospital Marketing in 2027 Starts With the Outpatient Map, Not the Brand Campaign

Black and white photo illustration of an outpatient medical campus with a crimson canopy band reading OUTPATIENT

Outpatient volume is forecast to grow 20 percent over ten years. Why a hospital’s 2027 media plan should start with each outpatient site’s trade area.

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