Print Media
Digital Media
Stand Out from the Crowd: How to Create a Distinctive School Identity with Experiential Marketing

Incorporating experiential marketing into media strategies for higher education brands is crucial for connecting with prospective students by offering meaningful experiences that communicate a sense of community, security, and dedication to student success. This connection can lead to improved enrollment and completion rates. It’s essential to carefully plan how to engage with prospective students and leave a lasting impression, as well as consider the types of experiences that are most appealing to potential students and how these experiences can align with the institution’s specific goals.

November 4, 2023 No Comments
Zwanger Persiri uses DCW Media Buyers for advertising
Broadcast Media
Zwanger Pesiri Radiology

Over the course of 10 years we have helped ZP increase overall market share, stay ahead of industry trends, and help launch new locations in new markets.

January 27, 2022 No Comments
Broadcast Media
Marketing During #COVID-19, learning through HISTORICAL LESSONS

In marketing as in life, certainty is a scarcity, especially in today’s world. As marketers and people, if we can provide just a bit of level-headed thinking and stability, we will find that we will have a community following and cheering us on when the skies clear. And clear they will.

July 24, 2020 No Comments
Citibank Offshore magazine covers for 2019 DCW Media campaign
Print Media
CitiBank Off-Shore’s Print Media Campaign

Citibank IPB’s print media campaign was built around specific publications with high distribution targeting dual demo’s: C-Suite wealth managers and high net worth readers.

July 9, 2020 No Comments
Broadcast Media
Case Study: Victory Recovery

Victory Recovery Partners is a Long Island, addiction recovery and behavioral health outpatient facility. DCW focused on generating brand awareness/ informing the public of their unique services as well as promoting their new location. 

May 27, 2020 No Comments
DCW Media campaign for the Shurtech Brands
Broadcast Media
Case Study: ShurTech Brands

DCW ran a robust a digital media plan to help establish the portfolio of ShurTech Brands: Duck® Brand Products, FrogTape® brand painter’s tape, T-Rex® Tape, and Painter’s Mate Green®.

May 21, 2020 No Comments
Digital Media
Case Study: National Museum of Women in the Arts

Project Overview: To leverage DCW Media’s extensive ad buying power and strategically implement targeted media campaigns for various museum events and art shows starting in 2014; with the overarching goal of increasing awareness for the museum and driving ticket sales. Our Approach: DCW Media implemented on-going integrated media campaigns using both offline and online channels in the Northeast U.S. to D.C. tourists with an interest in visiting museums. The comprehensive advertising strategy included: Outdoor Bus Shelters Select Newspapers & Magazines Search Engine Marketing Programmatic Display Mobile Advertising Facebook Advertising Twitter Advertising Results: 20% Average Decrease in eCPA / 13% Average CTR on Display

May 20, 2020 No Comments
Broadcast Media
Competitive Intelligence Report

A CIR is a big deal for effective and innovative media planning. Quickly adapt to any changes in the competitive landscape and potentially capitalize on industry trends that competitors haven’t even noticed.

January 13, 2020 No Comments
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